How to Communicate through the web

Our customers may want all the bells and whistles in the products we sell them, at a cost low enough to balance their company budget. But our company website must be clear and concise. Our company website must be (1) easy to navigate, (2) easy to read, (3) attractive to the eye. We want to communicate about our products and services.

Easy to navigate – Links to other pages and/or specific products must be easy to see. Just as importantly, they must lead the customer to the desired information with as few clicks as possible.

Easy to read – Both in the size of the font and the content, you need to know what your target audience is. Having loud music, tiny print and flashing “neons” on the company website may be great for a hip music group, but it’s not going to impress the target audience of a hearing aid company. (I know that’s extreme, but you get the point.)

Attractive to the eye – Several things coordinate to make your website attractive to the eye. The color scheme must blend, using bolder colors in that color scheme to highlight navigational links and other important information. Pictures much be crisp, quickly downloaded and part of the overall communication message. You need to balance the print with white space — enough white space to separate different points of communication, but not so much that blocks of communication look “lost” on the page.